The long and short of it: We’re not your grandfather’s car show.

At The Wheel Festival we understand that the idea that Gen Z and Millennials have simply “lost interest in cars” is completely absurd. The reality is that the events industry has grown around now aging populations, leaving young people today behind and bored. At the Wheel Festival we’re ushering in a new era of car events that celebrates what younger generations demand. The Wheel Festival will feature everything from A to Z with a focus on the latest, baddest, and most radically modified builds. And it doesn’t stop there. The Wheel Festival will also be a fast-paced celebration of speed, adrenaline, and burnt rubber. So buckle up for the Spring Break of a lifetime!